I'm originally from a super small city in Brazil called Juiz de Fora, with almost 20 years of experience across a wide range of local and global brands. Since a very young age, I was never afraid of changes and adapting is probably one of my strongest suits. I like to surprise myself and others, especially when I'm challenged to go the extra mile. I worked with many different agencies with different sets of expertise, from Leo Burnett Tailor Made in Brazil to recently 3y ago at Wunderman Thompson in Dubai. As an award-winning creative, I'm proud of my work and even prouder of not being an ass kisser. Yeah, it is harder to go that way but that's who I am. I believe that being nice goes a long way. My personal work also includes painting, illustrating, tattooing, furniture design and decoration. Sure more than hobbies, it is also a nice way to shut up my demons for a while so I can sleep in peace...LOL.
JURY PARTICIPATION
ADFORUM PHNX FESTIVAL 2024 - FINALISTS + GRAND JURY
Brand and Activation
Creative Technology
Direct
Film
Good Causes - Health
Good Causes - Environmental
Good Causes - Social
Print & Outdoor
PRNY FESTIVAL 2023 - GRAND JURY
Brand and Activation
Film
Print & Outdoor
StudentMADSTARS 2022 - GRAND JURY
Brand and Activation
Film
Print & Outdoor
Student
AWARD-WINNING CREATIVE
DUBAI LINX
1x Grand Prix - Brand Experience & Activation
1x Silver - Brand Experience & Activation
1x Silver - Creative Strategy
1x Silver - PR / Culture & Context
1x Silver - Design
1x Bronze - PR / Consumer Goods
1x Bronze - Brand Experience & Activation
1x Bronze - Healthcare
3x Shortlist - Direct
1x Shortlist - Social Influencer
4x Shortlist - Brand Experience & Activation
1x Shortlist - Digital
1x Shortlist - Design
1x Shortlist - HealthcareATHAR - Saudi Festival of Creativity
1x Shortlist - Best Innovative Campaign
1x Shortlist - Best Empowerment Campaign
1x Shortlist - Best National Holiday Campaign
1x Shortlist - Best Sustainability Campaign
1x Shortlist - Best Transformation Campaign
1x Shortlist - Best Partnership CampaignCANNES LIONS
1x Shortlist - Brand Experience & Activation
1x Shortlist - PR / Social Engagement
1x Shortlist - Social & InfluencerD&AD
1x Shortlist Commerce / Cultural Experience
CLIO AWARDS
1x Bronze - Design / Product Design
6x Shortlists
NEW YORK FESTIVALS
1x finalist - Pushing Culture
1x finalist - Design / Product Design
6x ShortlistsONE SHOW
1x Merit - Physical Products & Apparel
1x Finalist - Physical Products & Apparel
7x Shortlists
ABRIL AWARDS
1x Grand Prix - Hidden Truth
CCSP FESTIVAL
1x Merit
3x Shortlists
CRESTA FESTIVAL
1x Silver - Ambient and Experiential
3x Bronze - Ambient and Experiential
2x Bronze - Brand Purpose
15x ShortlistsEFFIES AWARDS
1x Gold
3x Silvers
9x Shortlists
EPICA AWARDS
3x Shortlists
1x Silver in Food
1x Bronze in Social Networks
MAD STARS FESTIVAL
1x Silver
1x Cristal
20x Shortlists
THE DRUMS AWARDS
2x Gold - Brand Activation
WAVE FESTIVAL
8x Bronze
LURZER’S ARCHIVE
17x Publications
EXPERIENCE
Creative Director at You Experience,
Mar 2024 - CurrentCreative Director at Wunderman Thompson MENA,
Oct 2020 - Feb 2024Associate Creative Director at VMLY&R,
Aug 2019 - Oct 2020Senior Art Director at F.biz,
June 2014 - Aug 2019Creative Art Director at Leo Burnett Tailor Made,
April 2011 – June 2014Creative Art Director at Fala!,
April 2007 – April 2011Creative Art Director at 2004 Comunicação,
May 2005 - April 2007Creative Art Director at Ad.Company,
March 2003 - May 2005