“Teamwork makes the dream work”
My career in the creative industry is built on a foundation of copywriting and art direction, with nearly two decades of experience crafting compelling narratives and visually engaging campaigns for both local and global brands. From Leo Burnett Tailor Made in Brazil to Edelman in UAE and KSA, I’ve delivered award-winning work that resonates with audiences and drives tangible business results.
As a dynamic and adaptable leader, I thrive on challenging the status quo and motivating teams to push creative boundaries. I believe that great work stems from a culture of collaboration, curiosity, and genuine passion. My leadership approach balances the pursuit of groundbreaking ideas with a strong focus on client growth, ensuring impactful work that not only wins awards but also delivers measurable success.
Beyond the office, my creative expression extends into painting, illustrating, and furniture design—passions that fuel my imagination and sharpen my craft. I’m now eager to bring this blend of creative vision and strategic insight to where I can inspire teams, cultivate innovative ideas, and contribute to the ongoing success of a forward-thinking working place.
JURY PARTICIPATION
ADFORUM PHNX FESTIVAL 2024 - FINALISTS + GRAND JURY
Brand and Activation
Creative Technology
Direct
Film
Good Causes - Health
Good Causes - Environmental
Good Causes - Social
Print & Outdoor
PRNY FESTIVAL 2023 - GRAND JURY
Brand and Activation
Film
Print & Outdoor
StudentMADSTARS 2022 - GRAND JURY
Brand and Activation
Film
Print & Outdoor
Student
AWARD-WINNING CREATIVE
DUBAI LINX
1x Grand Prix - Brand Experience & Activation
1x Silver - Brand Experience & Activation
1x Silver - Creative Strategy
1x Silver - PR / Culture & Context
1x Silver - Design
1x Bronze - PR / Consumer Goods
1x Bronze - Brand Experience & Activation
1x Bronze - Healthcare
3x Shortlist - Direct
1x Shortlist - Social Influencer
4x Shortlist - Brand Experience & Activation
1x Shortlist - Digital
1x Shortlist - Design
1x Shortlist - HealthcareATHAR - Saudi Festival of Creativity
1x Shortlist - Best Innovative Campaign
1x Shortlist - Best Empowerment Campaign
1x Shortlist - Best National Holiday Campaign
1x Shortlist - Best Sustainability Campaign
1x Shortlist - Best Transformation Campaign
1x Shortlist - Best Partnership CampaignCANNES LIONS
1x Shortlist - Brand Experience & Activation
1x Shortlist - PR / Social Engagement
1x Shortlist - Social & InfluencerD&AD
1x Shortlist Commerce / Cultural Experience
CLIO AWARDS
1x Bronze - Design / Product Design
6x Shortlists
NEW YORK FESTIVALS
1x finalist - Pushing Culture
1x finalist - Design / Product Design
6x ShortlistsONE SHOW
1x Merit - Physical Products & Apparel
1x Finalist - Physical Products & Apparel
7x Shortlists
ABRIL AWARDS
1x Grand Prix - Hidden Truth
CCSP FESTIVAL
1x Merit
3x Shortlists
CRESTA FESTIVAL
1x Silver - Ambient and Experiential
3x Bronze - Ambient and Experiential
2x Bronze - Brand Purpose
15x ShortlistsEFFIES AWARDS
1x Gold
3x Silvers
9x Shortlists
EPICA AWARDS
3x Shortlists
1x Silver in Food
1x Bronze in Social Networks
MAD STARS FESTIVAL
1x Silver
1x Cristal
20x Shortlists
THE DRUMS AWARDS
2x Gold - Brand Activation
WAVE FESTIVAL
8x Bronze
LURZER’S ARCHIVE
17x Publications
EXPERIENCE
Creative Director at Edelman UAE and KSA,
Current job since January 2025Creative Director at You Experience,
Mar 2024 - December 2024Creative Director at Wunderman Thompson MENA,
Oct 2020 - Feb 2024Associate Creative Director at VMLY&R,
Aug 2019 - Oct 2020Senior Art Director at F.biz,
June 2014 - Aug 2019Creative Art Director at Leo Burnett Tailor Made,
April 2011 – June 2014Creative Art Director at Fala!,
April 2007 – April 2011Creative Art Director at 2004 Comunicação,
May 2005 - April 2007Creative Art Director at Ad.Company,
March 2003 - May 2005